Marketing of Turkey as a tourism destination

Anatolia

Volumn 21, Issue 1, 2010, Pages 123-138

  Alvarez, Maria D ^a  

^a BOGAZICI UNIVERSITY   (Turkey)

Author keywords

Communication strategy; Destination marketing; Marketing strategy; Tourism products

Indexed keywords

COASTAL ZONE; COMMUNICATION; CRITICAL ANALYSIS; RESOURCE AVAILABILITY; THEORETICAL STUDY; TOURISM MARKET; TOURIST DESTINATION;

TURKEY;

EID: 78549255558     PISSN: 13032917     EISSN: None     Source Type: Journal    
DOI: 10.1080/13032917.2010.9687094     Document Type: Article

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