Collaborative destination marketing: Roles and strategies of convention and visitors bureaus

Journal of Vacation Marketing

Volumn 14, Issue 3, 2008, Pages 191-209

  Wang, Youcheng ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

collaboration; convention and visitors bureaus; destination marketing

Indexed keywords

EID: 61949211369     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766708090582     Document Type: Article

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