메뉴 건너뛰기




Volumn 35, Issue 1, 2008, Pages 127-147

Marketing Philosophies. Evidence from Turkey

Author keywords

developing countries; marketing; philosophies; Turkey

Indexed keywords

DEVELOPING WORLD; EMPIRICAL ANALYSIS; MARKETING; PHILOSOPHY; TOURISM; TOURIST DESTINATION;

EID: 38549148753     PISSN: 01607383     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.annals.2007.07.003     Document Type: Article
Times cited : (18)

References (35)
  • 1
    • 0034085459 scopus 로고    scopus 로고
    • Marketing Culture and Customer Retention in the Tourism Industry
    • Appiah-Adu K., Fyall A., and Singh S. Marketing Culture and Customer Retention in the Tourism Industry. Service Industries Journal 20 (2000) 95-113
    • (2000) Service Industries Journal , vol.20 , pp. 95-113
    • Appiah-Adu, K.1    Fyall, A.2    Singh, S.3
  • 5
    • 38549159328 scopus 로고    scopus 로고
    • Crane, A., and J. Desmond 2002 Societal Marketing and Morality. European Journal of Marketing 36:584-569.
    • Crane, A., and J. Desmond 2002 Societal Marketing and Morality. European Journal of Marketing 36:584-569.
  • 6
    • 0442263345 scopus 로고    scopus 로고
    • Measurement Equivalence and Applicability of Marketing Concepts across Nigerian, Kenyan, Japanese and US Firms
    • Dadzie K., Johnston W., Yoo B., and Brashear T. Measurement Equivalence and Applicability of Marketing Concepts across Nigerian, Kenyan, Japanese and US Firms. Journal of Business and Industrial Marketing 17 (2002) 430-455
    • (2002) Journal of Business and Industrial Marketing , vol.17 , pp. 430-455
    • Dadzie, K.1    Johnston, W.2    Yoo, B.3    Brashear, T.4
  • 8
    • 84986059241 scopus 로고    scopus 로고
    • Services Marketing: Taking up the Sustainable Development Challenge
    • der Zwan F., and Bhamra T. Services Marketing: Taking up the Sustainable Development Challenge. Journal of Services Marketing 17 (2003) 341-356
    • (2003) Journal of Services Marketing , vol.17 , pp. 341-356
    • der Zwan, F.1    Bhamra, T.2
  • 9
    • 0040315002 scopus 로고    scopus 로고
    • Theodore Levitt's Marketing Myopia
    • Grant C. Theodore Levitt's Marketing Myopia. Journal of Business Ethics 18 (1999) 397-406
    • (1999) Journal of Business Ethics , vol.18 , pp. 397-406
    • Grant, C.1
  • 11
    • 0010576124 scopus 로고    scopus 로고
    • Janus and Marketing: The Past, Present and Prospective Future of Marketing
    • Lehmann D., and Jocz K. (Eds), Marketing Science Institute, Cambridge
    • Greyser S. Janus and Marketing: The Past, Present and Prospective Future of Marketing. In: Lehmann D., and Jocz K. (Eds). Reflections on the Futures of Marketing (1997), Marketing Science Institute, Cambridge 3-14
    • (1997) Reflections on the Futures of Marketing , pp. 3-14
    • Greyser, S.1
  • 12
    • 84925917619 scopus 로고
    • A Service-Oriented Approach to Marketing of Services
    • Grönroos C. A Service-Oriented Approach to Marketing of Services. European Journal of Marketing 12 (1978) 588-601
    • (1978) European Journal of Marketing , vol.12 , pp. 588-601
    • Grönroos, C.1
  • 13
    • 84986133146 scopus 로고    scopus 로고
    • Marketing Orientation is Free: The Real Costs of Becoming Market-led
    • Harris L., and Piercy N. Marketing Orientation is Free: The Real Costs of Becoming Market-led. Management Decision 35 (1997) 33-39
    • (1997) Management Decision , vol.35 , pp. 33-39
    • Harris, L.1    Piercy, N.2
  • 14
    • 0002990181 scopus 로고
    • The Marketing Revolution
    • Keith R. The Marketing Revolution. Journal of Marketing 24 (1960) 35-38
    • (1960) Journal of Marketing , vol.24 , pp. 35-38
    • Keith, R.1
  • 15
    • 0034097741 scopus 로고    scopus 로고
    • A Societal Marketing Approach to National Tourism Planning: Evidence from the South Pacific
    • King B., McVey M., and Simmons D. A Societal Marketing Approach to National Tourism Planning: Evidence from the South Pacific. Tourism Management 21 (2000) 407-416
    • (2000) Tourism Management , vol.21 , pp. 407-416
    • King, B.1    McVey, M.2    Simmons, D.3
  • 20
    • 21244506158 scopus 로고    scopus 로고
    • Dimensions of Service Quality in Developed and Developing Economies: Multi-Country Cross Cultural Comparisons
    • Malhotra N., Ulgado F., Agarwal J., Shainesh G., and Wu L. Dimensions of Service Quality in Developed and Developing Economies: Multi-Country Cross Cultural Comparisons. International Marketing Review 22 (2005) 256-278
    • (2005) International Marketing Review , vol.22 , pp. 256-278
    • Malhotra, N.1    Ulgado, F.2    Agarwal, J.3    Shainesh, G.4    Wu, L.5
  • 21
    • 84986156148 scopus 로고    scopus 로고
    • Conceptual Foundations of Marketing and Marketing Theory
    • Morgan R. Conceptual Foundations of Marketing and Marketing Theory. Management Decision 34 10 (1996) 19-26
    • (1996) Management Decision , vol.34 , Issue.10 , pp. 19-26
    • Morgan, R.1
  • 24
    • 27744483299 scopus 로고    scopus 로고
    • Impact of an Economic Crisis: Evidence from Turkey
    • Okumus F., and Karamustafa K. Impact of an Economic Crisis: Evidence from Turkey. Annals of Tourism Research 32 (2005) 942-961
    • (2005) Annals of Tourism Research , vol.32 , pp. 942-961
    • Okumus, F.1    Karamustafa, K.2
  • 25
    • 0344943982 scopus 로고    scopus 로고
    • The Impact of Market Orientation on Product Innovativeness and Business Performance
    • Sandvik I., and Sandvik K. The Impact of Market Orientation on Product Innovativeness and Business Performance. International Journal of Marketing Research 20 (2003) 355-376
    • (2003) International Journal of Marketing Research , vol.20 , pp. 355-376
    • Sandvik, I.1    Sandvik, K.2
  • 26
    • 0035032601 scopus 로고    scopus 로고
    • Challenges of Sustainable Tourism Development in the Developing World: The Case of Turkey
    • Tosun C. Challenges of Sustainable Tourism Development in the Developing World: The Case of Turkey. Tourism Management 22 (2001) 289-303
    • (2001) Tourism Management , vol.22 , pp. 289-303
    • Tosun, C.1
  • 27
    • 0000829140 scopus 로고    scopus 로고
    • The Evolution of Tourism Planning in Third World Countries: A Critique
    • Tosun C., and Jenkins C. The Evolution of Tourism Planning in Third World Countries: A Critique. Progress in Tourism and Hospitality Research 4 (1998) 101-114
    • (1998) Progress in Tourism and Hospitality Research , vol.4 , pp. 101-114
    • Tosun, C.1    Jenkins, C.2
  • 28
    • 38549085079 scopus 로고    scopus 로고
    • Turkstat 2007 Statistics. Turkish Statistical Institute (10 July).
    • Turkstat 2007 Statistics. Turkish Statistical Institute (10 July).
  • 29
    • 38549083042 scopus 로고    scopus 로고
    • Tursab 2006 Tourism Statistics (1 September).
    • Tursab 2006 Tourism Statistics (1 September).
  • 30
    • 28644444561 scopus 로고    scopus 로고
    • United Nations Development Program, New York
    • UNDP. Human Development Report 2005 (2005), United Nations Development Program, New York
    • (2005) Human Development Report 2005
    • UNDP1
  • 31
    • 84993081901 scopus 로고    scopus 로고
    • Research on Bulgarian Companies' Marketing Effectiveness
    • Velev M., and Marinov I. Research on Bulgarian Companies' Marketing Effectiveness. Managerial Auditing Journal 19 (2004) 774-789
    • (2004) Managerial Auditing Journal , vol.19 , pp. 774-789
    • Velev, M.1    Marinov, I.2
  • 32
    • 18844433314 scopus 로고    scopus 로고
    • Contemporary Marketing Practices in Russia
    • Wagner R. Contemporary Marketing Practices in Russia. European Journal of Marketing 39 (2005) 199-205
    • (2005) European Journal of Marketing , vol.39 , pp. 199-205
    • Wagner, R.1
  • 33
    • 0001878892 scopus 로고    scopus 로고
    • The Future Role of Marketing in the Organization
    • Lehmann D., and Jocz K. (Eds), Marketing Science Institute, Cambridge
    • Webster F. The Future Role of Marketing in the Organization. In: Lehmann D., and Jocz K. (Eds). Reflections on the Futures of Marketing (1997), Marketing Science Institute, Cambridge 39-66
    • (1997) Reflections on the Futures of Marketing , pp. 39-66
    • Webster, F.1
  • 34
    • 0347544197 scopus 로고    scopus 로고
    • Scholarly Research in Marketing: Exploring the "4 Eras" of Thought Development
    • Wilkie W., and Moore E. Scholarly Research in Marketing: Exploring the "4 Eras" of Thought Development. Journal of Public Policy and Marketing 22 2 (2003) 116-146
    • (2003) Journal of Public Policy and Marketing , vol.22 , Issue.2 , pp. 116-146
    • Wilkie, W.1    Moore, E.2
  • 35
    • 38549146246 scopus 로고    scopus 로고
    • World's Top Tourism Destination
    • WTO. World's Top Tourism Destination. UNWTO World Tourism Barometer 4 2 (2006) 6-7
    • (2006) UNWTO World Tourism Barometer , vol.4 , Issue.2 , pp. 6-7
    • WTO1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.