Toward a theoretical framework of collaborative destination marketing

Journal of Travel Research

Volumn 46, Issue 1, 2007, Pages 75-85

  Wang, Youcheng ^a   Xiang, Zheng ^b  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Alliances; Collaboration; Destination marketing; Networks

Indexed keywords

MARKETING; THEORETICAL STUDY; TOURISM MARKET; TOURIST DESTINATION;

EID: 34547776928     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287507302384     Document Type: Article

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