Travel and tourism companies: Global brands

Journal of Vacation Marketing

Volumn 5, Issue 3, 1999, Pages 290-295

  Anholt, Simon ^a  

^a NONE   (United Kingdom)

Author keywords

Brand building; Cerativity; Global; Network; Product parity; Target culture; Translation

Indexed keywords

EID: 0012426251     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679900500308     Document Type: Article

References (0)