Promoting tourism destination image

Journal of Travel Research

Volumn 46, Issue 1, 2007, Pages 15-23

  Govers, Robert ^a   Go, Frank M ^b   Kumar, Kuldeep ^c  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^c CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Destination image; Information sources; Tourism promotion

Indexed keywords

MARKETING; PERCEPTION; TOURISM MARKET; TOURIST DESTINATION;

EID: 34547753108     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287507302374     Document Type: Article

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