Stock market response to regulatory reports of deceptive advertising: The moderating effect of omission bias and firm reputation

Marketing Science

Volumn 29, Issue 5, 2010, Pages 828-845

  Wiles, Michael A ^a   Jain, Shailendra P ^b   Mishra, Saurabh ^c   Lindsey, Charles ^d  

^a ARIZONA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

^c MCGILL UNIVERSITY   (Canada)

^d UNIVERSITY AT BUFFALO   (United States)

Author keywords

Deceptive advertising; Event study; Experiment; Firm reputation; Omission bias; Pharmaceutical industry

Indexed keywords

EID: 77958598947     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0562     Document Type: Article

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