메뉴 건너뛰기




Volumn 25, Issue 5, 2006, Pages 403-410

Editorial: Who is afraid to give freedom of speech to marketing folks?

Author keywords

Advertising; Branding; Censorship; Commercial speech; Freedom of speech; Marketing; Regulation

Indexed keywords


EID: 33750526260     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0236     Document Type: Review
Times cited : (8)

References (80)
  • 1
    • 2142673139 scopus 로고    scopus 로고
    • Consumer learning and brand valuation: An application on over-the-counter drugs
    • Akçura, M. Tolga, Füsun F. Gönül, Elina Petrova. 2004. Consumer learning and brand valuation: An application on over-the-counter drugs. Marketing Sci. 23(1) 156-169.
    • (2004) Marketing Sci. , vol.23 , Issue.1 , pp. 156-169
    • Akçura, M.T.1    Gönül, F.F.2    Petrova, E.3
  • 2
    • 33750528971 scopus 로고
    • PDA may bring relief for OC biomed firms
    • Anast, David G. 1995. PDA may bring relief for OC biomed firms. Orange County Bus. J. 18(38, sec. 1) 23.
    • (1995) Orange County Bus. J. , vol.18 , Issue.38 SEC. 1 , pp. 23
    • Anast, D.G.1
  • 3
    • 33750496438 scopus 로고
    • Media executives hesitant to run explicit aids ads
    • Late ed.
    • Barron, James. 1987. Media executives hesitant to run explicit aids ads. New York Times. Late ed. (May 12) B.3.
    • (1987) New York Times , Issue.MAY 12
    • Barron, J.1
  • 4
    • 29144531156 scopus 로고    scopus 로고
    • Generic and brand advertising strategies in a dynamic duopoly
    • Bass, Frank M., Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi. 2005. Generic and brand advertising strategies in a dynamic duopoly. Marketing Sci. 24(4) 556-568.
    • (2005) Marketing Sci. , vol.24 , Issue.4 , pp. 556-568
    • Bass, F.M.1    Krishnamoorthy, A.2    Prasad, A.3    Sethi, S.P.4
  • 5
    • 84960569930 scopus 로고
    • A simple theory of advertising as a good or bad
    • Becker, Gary S., Kevin M. Murphy. 1993. A simple theory of advertising as a good or bad. Quart. J. Econam. 108(4) 941-964.
    • (1993) Quart. J. Econam. , vol.108 , Issue.4 , pp. 941-964
    • Becker, G.S.1    Murphy, K.M.2
  • 6
    • 0030504174 scopus 로고    scopus 로고
    • Branded variants: A retail perspective
    • Bergen, Mark, Shantanu Dutta, Steven M. Shugan. 1996. Branded variants: A retail perspective. J. Marketing Res. 33(1) 9-19.
    • (1996) J. Marketing Res. , vol.33 , Issue.1 , pp. 9-19
    • Bergen, M.1    Dutta, S.2    Shugan, S.M.3
  • 7
    • 33750523469 scopus 로고
    • The market, morals and manners
    • Berger, Peter L. 1988. The market, morals and manners. Wall Street J. (Jul. 14) 1.
    • (1988) Wall Street J. , Issue.JUL. 14 , pp. 1
    • Berger, P.L.1
  • 8
    • 33750494361 scopus 로고    scopus 로고
    • Knott loses court ruling; Riverdale Mills owner to appeal
    • Bock, Linda. 2004. Knott loses court ruling; Riverdale Mills owner to appeal. Telegram Gazette (Nov. 2) E-1.
    • (2004) Telegram Gazette , Issue.NOV. 2
    • Bock, L.1
  • 9
    • 21844517845 scopus 로고
    • The evolution of First Amendment protection for commercial speech
    • Boedecker, Karl A., Fred W. Morgan, Linda Berns Wright. 1995. The evolution of First Amendment protection for commercial speech. J. Marketing 59(1) 38-47.
    • (1995) J. Marketing , vol.59 , Issue.1 , pp. 38-47
    • Boedecker, K.A.1    Morgan, F.W.2    Wright, L.B.3
  • 10
    • 33750494983 scopus 로고    scopus 로고
    • Securing democracy
    • Bush, George W. 2005. Securing democracy. Vital Speeches Day 71(15) 450-454.
    • (2005) Vital Speeches Day , vol.71 , Issue.15 , pp. 450-454
    • Bush, G.W.1
  • 11
    • 33750506113 scopus 로고    scopus 로고
    • Selective enforcement of the immigration laws: Is there any possible external constraint on the exercise of prosecutorial discretion?
    • Caretto, Matt. 2005. Selective enforcement of the immigration laws: Is there any possible external constraint on the exercise of prosecutorial discretion? The Georgetown J. Legal Ethics 18(3) 639-650.
    • (2005) The Georgetown J. Legal Ethics , vol.18 , Issue.3 , pp. 639-650
    • Caretto, M.1
  • 12
    • 33646726377 scopus 로고    scopus 로고
    • Race riots and robbery arrests: Toward a direct test of the threat hypothesis
    • Chamlin, Mitchell B., John K. Cochran. 2000. Race riots and robbery arrests: Toward a direct test of the threat hypothesis. Soc. Pathology 6(2) 83-101.
    • (2000) Soc. Pathology , vol.6 , Issue.2 , pp. 83-101
    • Chamlin, M.B.1    Cochran, J.K.2
  • 13
    • 20444437671 scopus 로고    scopus 로고
    • Third-party product review and firm marketing strategy
    • Chen, Yubo, Jinhong Xie. 2005. Third-party product review and firm marketing strategy. Marketing Sci. 24(2) 218-240.
    • (2005) Marketing Sci. , vol.24 , Issue.2 , pp. 218-240
    • Chen, Y.1    Xie, J.2
  • 14
    • 33750501166 scopus 로고    scopus 로고
    • The great ad turn-on?
    • Christian, Patrick. 2006. The great ad turn-on? Telecomm. Internat. 40(6) 50-51.
    • (2006) Telecomm. Internat. , vol.40 , Issue.6 , pp. 50-51
    • Christian, P.1
  • 15
    • 85107941462 scopus 로고
    • Costs and benefits of hard-sell
    • Chu, Wujin, Eitan Gerstner, James D. Hess. 1995. Costs and benefits of hard-sell. J. Marketing Res. 32(1) 97-102.
    • (1995) J. Marketing Res. , vol.32 , Issue.1 , pp. 97-102
    • Chu, W.1    Gerstner, E.2    Hess, J.D.3
  • 16
    • 0040367325 scopus 로고    scopus 로고
    • A bridge to the future
    • Clinton, William J. 1996. A bridge to the future. Vital Speeches Day 62(23) 706-712.
    • (1996) Vital Speeches Day , vol.62 , Issue.23 , pp. 706-712
    • Clinton, W.J.1
  • 17
    • 33750500231 scopus 로고    scopus 로고
    • Race and pretextual stops: Noise enforcement in Midwest City
    • Crawford, Charles. 2000. Race and pretextual stops: Noise enforcement in Midwest City. Soc. Pathology 6(3) 213-227.
    • (2000) Soc. Pathology , vol.6 , Issue.3 , pp. 213-227
    • Crawford, C.1
  • 18
    • 15844420908 scopus 로고    scopus 로고
    • Differences in dynamic brand competition across markets: An empirical analysis
    • Dubé, Jean-Pierre, Puneet Manchanda. 2005. Differences in dynamic brand competition across markets: An empirical analysis. Marketing Sci. 24(1) 81-95.
    • (2005) Marketing Sci. , vol.24 , Issue.1 , pp. 81-95
    • Dubé, J.-P.1    Manchanda, P.2
  • 19
    • 0031480349 scopus 로고    scopus 로고
    • Film critics: Influencers or predictors?
    • Eliashberg, Jehoshua, Steven Shugan. 1997. Film critics: Influencers or predictors? J. Marketing 61(April) 68-78.
    • (1997) J. Marketing , vol.61 , Issue.APRIL , pp. 68-78
    • Eliashberg, J.1    Shugan, S.2
  • 20
    • 3543139053 scopus 로고    scopus 로고
    • Optimizing rhenania's direct marketing business through dynamic multi-level modeling in multicatalog-brand environment
    • Elsner, Ralf, Manfred Krafft, Arnd Huchzermeier. 2004. Optimizing rhenania's direct marketing business through dynamic multi-level modeling in multicatalog-brand environment. Marketing Sci. 23(2) 192-206.
    • (2004) Marketing Sci. , vol.23 , Issue.2 , pp. 192-206
    • Elsner, R.1    Krafft, M.2    Huchzermeier, A.3
  • 21
    • 0033114525 scopus 로고    scopus 로고
    • A persistent paradox: Drug law and policy in Canada
    • Erickson, Patricia G. 1999. A persistent paradox: Drug law and policy in Canada. Canadian J. Criminology 41(2) 275-284.
    • (1999) Canadian J. Criminology , vol.41 , Issue.2 , pp. 275-284
    • Erickson, P.G.1
  • 22
    • 21844450509 scopus 로고    scopus 로고
    • Generalized robust conjoint estimation
    • Evgeniou, Theodoros, Constantinos Boussios, Giorgos Zacharia. 2005. Generalized robust conjoint estimation. Marketing Sci. 24(3) 415-429.
    • (2005) Marketing Sci. , vol.24 , Issue.3 , pp. 415-429
    • Evgeniou, T.1    Boussios, C.2    Zacharia, G.3
  • 23
    • 0038910545 scopus 로고
    • Taking the right of freedom of commercial communication seriously
    • Feary, Vaughana Macy. 1992. Taking the right of freedom of commercial communication seriously. J. Bus. Ethics 11(1) 47-59.
    • (1992) J. Bus. Ethics , vol.11 , Issue.1 , pp. 47-59
    • Feary, V.M.1
  • 25
    • 0348230686 scopus 로고    scopus 로고
    • Misplaced marketing: Misplaced fears of off label prescription drug marketing
    • Galloway, Chester S. 2003. Misplaced marketing: Misplaced fears of off label prescription drug marketing. J. Consumer Marketing 20(6) 513-515.
    • (2003) J. Consumer Marketing , vol.20 , Issue.6 , pp. 513-515
    • Galloway, C.S.1
  • 26
    • 0346478571 scopus 로고    scopus 로고
    • "Could" this be the end of Fourth Amendment protections for motorists?
    • Glantz, Craig M. 1997. "Could" this be the end of Fourth Amendment protections for motorists? J. Criminal Law Criminology 87(3) 864-894.
    • (1997) J. Criminal Law Criminology , vol.87 , Issue.3 , pp. 864-894
    • Glantz, C.M.1
  • 27
    • 11144344881 scopus 로고    scopus 로고
    • Using online conversations to study word-of-mouth communication
    • Godes, David, Dina Mayzlin. 2004. Using online conversations to study word-of-mouth communication. Marketing Sci. 23(4) 545-560.
    • (2004) Marketing Sci. , vol.23 , Issue.4 , pp. 545-560
    • Godes, D.1    Mayzlin, D.2
  • 28
    • 33750504681 scopus 로고    scopus 로고
    • Restoring the rule of law
    • Gore, Albert Arnold, Jr. 2006. Restoring the rule of law. Vital Speeches Day 72(7) 199-207.
    • (2006) Vital Speeches Day , vol.72 , Issue.7 , pp. 199-207
    • Gore Jr., A.A.1
  • 29
    • 84860020992 scopus 로고    scopus 로고
    • One "strike suit" and you're out
    • Gorney, Carole. 2003. One "strike suit" and you're out. Public Relations Quart. 48(3) 36-38.
    • (2003) Public Relations Quart. , vol.48 , Issue.3 , pp. 36-38
    • Gorney, C.1
  • 30
    • 84860033947 scopus 로고    scopus 로고
    • Foreign MDs are "so off the island": Licensing red tape a deterrent for foreign doctors
    • Graham-Walker, Ann. 2001. Foreign MDs are "so off the island": Licensing red tape a deterrent for foreign doctors. Medical Post 37(2) 1.
    • (2001) Medical Post , vol.37 , Issue.2 , pp. 1
    • Graham-Walker, A.1
  • 32
    • 33750526903 scopus 로고    scopus 로고
    • Free speech for companies on justices' agenda
    • Late ed.
    • Greenhouse, Linda. 2003. Free speech for companies on justices' agenda. New York Times. Late ed. (Apr. 20) A.17.
    • (2003) New York Times , Issue.APR. 20
    • Greenhouse, L.1
  • 33
    • 33750512994 scopus 로고    scopus 로고
    • Market capitalism: The role of free markets
    • Greenspan, Alan. 1998. Market capitalism: The role of free markets. Vital Speeches Day 64(14) 418-421.
    • (1998) Vital Speeches Day , vol.64 , Issue.14 , pp. 418-421
    • Greenspan, A.1
  • 34
    • 33750511769 scopus 로고
    • Polling without pressure
    • Haman, John. 1994. Polling without pressure. Arkansas Bus. 11(2, sec. 1) 17.
    • (1994) Arkansas Bus. , vol.11 , Issue.2 SEC. 1 , pp. 17
    • Haman, J.1
  • 35
    • 0000027557 scopus 로고    scopus 로고
    • Economic freedom, properity, and equality: A survey
    • Hanke, Steve H., Stephen J. K. Walters. 1997. Economic freedom, properity, and equality: A survey. Cato J. 17(2) 117-146.
    • (1997) Cato J. , vol.17 , Issue.2 , pp. 117-146
    • Hanke, S.H.1    Walters, S.J.K.2
  • 36
    • 0345757556 scopus 로고    scopus 로고
    • Marketing makes a difference
    • Hauser, John R. 2002. Marketing makes a difference. Marketing Management 11(1) 46-47.
    • (2002) Marketing Management , vol.11 , Issue.1 , pp. 46-47
    • Hauser, J.R.1
  • 37
    • 0010725190 scopus 로고
    • Without good research quality is shot in dark
    • Hauser, John R., Robert L. Klein. 1988. Without good research quality is shot in dark. Marketing News 22(1) 1-2.
    • (1988) Marketing News , vol.22 , Issue.1 , pp. 1-2
    • Hauser, J.R.1    Klein, R.L.2
  • 38
    • 26044462243 scopus 로고    scopus 로고
    • The impact of utility balance and endogeneity in conjoint analysis
    • Hauser, John R., Olivier Toubia. 2005. The impact of utility balance and endogeneity in conjoint analysis. Marketing Sci. 24(3) 498-507.
    • (2005) Marketing Sci. , vol.24 , Issue.3 , pp. 498-507
    • Hauser, J.R.1    Toubia, O.2
  • 40
    • 0041542675 scopus 로고
    • Who's afraid of commercial speech?
    • Kozinski, Alex, Stuart Banner. 1990. Who's afraid of commercial speech? Virginia Law Rev. 76(4) 627-653.
    • (1990) Virginia Law Rev. , vol.76 , Issue.4 , pp. 627-653
    • Kozinski, A.1    Banner, S.2
  • 41
    • 33750501412 scopus 로고    scopus 로고
    • Testing the outer limits of commercial speech: Its First Amendment implications
    • Kuhne, Cecil C., III. 2004. Testing the outer limits of commercial speech: Its First Amendment implications. Rev. Litigation 23(3) 607-627.
    • (2004) Rev. Litigation , vol.23 , Issue.3 , pp. 607-627
    • Kuhne III, C.C.1
  • 42
    • 12144257416 scopus 로고    scopus 로고
    • The "routine traffic stop" from start to finish: Too much "routine," not enough fourth amendment
    • LaFave, Wayne R. 2004. The "routine traffic stop" from start to finish: Too much "routine," not enough fourth amendment. Michigan Law Rev. 102(8) 1843-1905.
    • (2004) Michigan Law Rev. , vol.102 , Issue.8 , pp. 1843-1905
    • LaFave, W.R.1
  • 43
    • 33750526270 scopus 로고    scopus 로고
    • Gag order
    • Eastern ed.
    • Lasky, Michael C. 2002. Gag order. Adtweek. Eastern ed. 43(25) 12.
    • (2002) Adtweek , vol.43 , Issue.25 , pp. 12
    • Lasky, M.C.1
  • 44
    • 20444473470 scopus 로고    scopus 로고
    • Dynamic models incorporating individual heterogeneity: Utility evolution in conjoint analysis
    • Liechty, John C., Duncan K. H. Fong, Wayne S. DeSarbo. 2005. Dynamic models incorporating individual heterogeneity: Utility evolution in conjoint analysis. Marketing Sci. 24(2) 285-293.
    • (2005) Marketing Sci. , vol.24 , Issue.2 , pp. 285-293
    • Liechty, J.C.1    Fong, D.K.H.2    Desarbo, W.S.3
  • 45
    • 33750497652 scopus 로고
    • Must it get there overnight? Agencies improperly bypassing postal service, inspectors report
    • McAllister, Bill. 1994. Must it get there overnight? Agencies improperly bypassing postal service, inspectors report. The Washington Post (Jan. 12) a.17.
    • (1994) The Washington Post , Issue.JAN. 12
    • McAllister, B.1
  • 46
    • 33745673509 scopus 로고
    • Advocacy advertising, the first amendment, and competitive advantage: A comment on Cutler & Muehling
    • Middleton, Kent R. 1991. Advocacy advertising, the first amendment, and competitive advantage: A comment on Cutler & Muehling. J. Advertising 20(2) 77-81.
    • (1991) J. Advertising , vol.20 , Issue.2 , pp. 77-81
    • Middleton, K.R.1
  • 47
    • 84901414542 scopus 로고
    • Evaluating the brand extension decision using a model of reputation building
    • Milewicz, John, Paul Herbig. 1994. Evaluating the brand extension decision using a model of reputation building. J. Product Brand Management 3(1) 39-47.
    • (1994) J. Product Brand Management , vol.3 , Issue.1 , pp. 39-47
    • Milewicz, J.1    Herbig, P.2
  • 48
    • 84860026939 scopus 로고    scopus 로고
    • Europe's "outdated" job rules; Some say certification requirements hinder EU productivity
    • Miller, John W. 2004. Europe's "outdated" job rules; Some say certification requirements hinder EU productivity. Wall Street J. (Aug. 16) A.11.
    • (2004) Wall Street J. , Issue.AUG. 16
    • Miller, J.W.1
  • 49
    • 84860036920 scopus 로고    scopus 로고
    • MBTA officials target "rogue cops," critics question policies
    • Miller, Yawu. 2001. MBTA officials target "rogue cops," critics question policies. Bay State Banner 36(35) 1.
    • (2001) Bay State Banner , vol.36 , Issue.35 , pp. 1
    • Miller, Y.1
  • 50
    • 29144506678 scopus 로고    scopus 로고
    • Dual emphasis and the long-term financial impact of customer satisfaction
    • Mittal, Vikas, Eugene W. Anderson, Akin Sayrak, Pandu Tadikamalla. 2005. Dual emphasis and the long-term financial impact of customer satisfaction. Marketing Sci. 24(4) 544-555.
    • (2005) Marketing Sci. , vol.24 , Issue.4 , pp. 544-555
    • Mittal, V.1    Anderson, E.W.2    Sayrak, A.3    Tadikamalla, P.4
  • 51
    • 1842812568 scopus 로고    scopus 로고
    • Government suppression of the Japanese language in World War II assembly camps
    • Mizuno, Takeya. 2003. Government suppression of the Japanese language in World War II assembly camps. Journalism Mass Comm. Quart. 80(4) 849-865.
    • (2003) Journalism Mass Comm. Quart. , vol.80 , Issue.4 , pp. 849-865
    • Mizuno, T.1
  • 52
    • 0018227729 scopus 로고
    • The freedom of information act: Strategic opportunities and threats
    • Montgomery, David B., Anne H. Peters, Charles B. Weinberg. 1978. The freedom of information act: Strategic opportunities and threats. Sloan Management Rev. 19(2) 1-12.
    • (1978) Sloan Management Rev. , vol.19 , Issue.2 , pp. 1-12
    • Montgomery, D.B.1    Peters, A.H.2    Weinberg, C.B.3
  • 53
    • 0033426106 scopus 로고    scopus 로고
    • The role of marketing
    • Moorman, Christine, Roland T. Rust. 1999. The role of marketing. J. Marketing 63(Special Issue) 180-197.
    • (1999) J. Marketing , vol.63 , Issue.SPEC. ISSUE , pp. 180-197
    • Moorman, C.1    Rust, R.T.2
  • 54
    • 20444448168 scopus 로고    scopus 로고
    • The effect of standardized information on firm survival and marketing strategies
    • Moorman, Christine, Rex Du, Carl F. Mela. 2005. The effect of standardized information on firm survival and marketing strategies. Marketing Sci. 24(2) 263-274.
    • (2005) Marketing Sci. , vol.24 , Issue.2 , pp. 263-274
    • Moorman, C.1    Du, R.2    Mela, C.F.3
  • 55
    • 33750532761 scopus 로고    scopus 로고
    • Vintners' label tiff goes to California Supreme Court
    • Moran, Tim. 2003. Vintners' label tiff goes to California Supreme Court. Knight Ridder Tribune Bus. News (Apr. 19) 1.
    • (2003) Knight Ridder Tribune Bus. News , Issue.APR. 19 , pp. 1
    • Moran, T.1
  • 56
    • 33750530624 scopus 로고    scopus 로고
    • A real mixed bag
    • Moscou, Jim. 1999. A real mixed bag. Editor Publisher 132(36) 9.
    • (1999) Editor Publisher , vol.132 , Issue.36 , pp. 9
    • Moscou, J.1
  • 57
    • 33750531280 scopus 로고    scopus 로고
    • U.S. high court refuses wine case
    • Muskal, Michael. 2006. U.S. high court refuses wine case. Los Angeles Times (Jan. 24) C.6.
    • (2006) Los Angeles Times , Issue.JAN. 24
    • Muskal, M.1
  • 58
    • 0002963595 scopus 로고    scopus 로고
    • The marketplace of ideas metaphor in communications regulation
    • Napoli, Philip M. 1999. The marketplace of ideas metaphor in communications regulation. J. Comm. 49(4) 151-169.
    • (1999) J. Comm. , vol.49 , Issue.4 , pp. 151-169
    • Napoli, P.M.1
  • 59
    • 84933476584 scopus 로고    scopus 로고
    • The First Amendment and democracy
    • Nuechterlein, James. 1997. The First Amendment and democracy. Public Interest 126(Winter) 119-123.
    • (1997) Public Interest , vol.126 , Issue.WINTER , pp. 119-123
    • Nuechterlein, J.1
  • 60
    • 21344484882 scopus 로고
    • Advertising and the first amendment: A practical test for distinguishing commercial speech from fully protected speech
    • Petty, Ross D. 1993. Advertising and the first amendment: A practical test for distinguishing commercial speech from fully protected speech. J. Public Policy Marketing 12(2) 170-177.
    • (1993) J. Public Policy Marketing , vol.12 , Issue.2 , pp. 170-177
    • Petty, R.D.1
  • 61
    • 33750515054 scopus 로고    scopus 로고
    • Attempts to censor speech through tariffs are neither legal nor logical
    • Posch, Robert. 1996. Attempts to censor speech through tariffs are neither legal nor logical. Direct Marketing 58(11) 74-76.
    • (1996) Direct Marketing , vol.58 , Issue.11 , pp. 74-76
    • Posch, R.1
  • 62
    • 0039768890 scopus 로고    scopus 로고
    • Is commercial speech really less valuable than political speech? on replacing values and categories in First Amendment jurisprudence
    • Reed, Lee. 1996. Is commercial speech really less valuable than political speech? On replacing values and categories in First Amendment jurisprudence. Amer, Bus. Law J. 34(1) 1-34.
    • (1996) Amer, Bus. Law J. , vol.34 , Issue.1 , pp. 1-34
    • Reed, L.1
  • 63
    • 21144473546 scopus 로고
    • Proving and disproving materiality of deceptive advertising claims
    • Richards, J. I., Ivan L. Preston. 1992. Proving and disproving materiality of deceptive advertising claims. J. Public Policy Marketing 11(2) 45-56.
    • (1992) J. Public Policy Marketing , vol.11 , Issue.2 , pp. 45-56
    • Richards, J.I.1    Preston, I.L.2
  • 64
    • 26044440898 scopus 로고    scopus 로고
    • Optimizing the marketing interventions mix in intermediate-term CRM
    • Rust, Roland T., Peter C. Verhoef. 2005. Optimizing the marketing interventions mix in intermediate-term CRM. Marketing Sci. 24(3) 477-489.
    • (2005) Marketing Sci. , vol.24 , Issue.3 , pp. 477-489
    • Rust, R.T.1    Verhoef, P.C.2
  • 66
    • 20444440013 scopus 로고    scopus 로고
    • Brand loyalty programs: Are they shams?
    • Shugan, Steven M. 2005a. Brand loyalty programs: Are they shams? Marketing Sci. 24(2) 185-193.
    • (2005) Marketing Sci. , vol.24 , Issue.2 , pp. 185-193
    • Shugan, S.M.1
  • 67
    • 29144480481 scopus 로고    scopus 로고
    • Marketing and designing transaction games
    • Shugan, Steven M. 2005b. Marketing and designing transaction games. Marketing Sci. 24(4) 525-530.
    • (2005) Marketing Sci. , vol.24 , Issue.4 , pp. 525-530
    • Shugan, S.M.1
  • 68
    • 11844263283 scopus 로고    scopus 로고
    • Controversial and emerging issues associated with cybergambling (e-casinos)
    • Smith, Alan D. 2004. Controversial and emerging issues associated with cybergambling (e-casinos). Online Inform. Rev. 28(6) 435-143.
    • (2004) Online Inform. Rev. , vol.28 , Issue.6 , pp. 435-1143
    • Smith, A.D.1
  • 69
    • 33750518422 scopus 로고    scopus 로고
    • Is attorney-client confidentiality necessary?
    • Snyder, Lloyd B. 2002. Is attorney-client confidentiality necessary? The Georgetown J. Legal Ethics 15(3) 477-525.
    • (2002) The Georgetown J. Legal Ethics , vol.15 , Issue.3 , pp. 477-525
    • Snyder, L.B.1
  • 71
    • 33750517327 scopus 로고
    • Marketing as a communication system: The marketing concept revisited
    • Stidsen, Bent, Thomas F. Schutte. 1972. Marketing as a communication system: The marketing concept revisited. J. Marketing 36(4) 22-27.
    • (1972) J. Marketing , vol.36 , Issue.4 , pp. 22-27
    • Stidsen, B.1    Schutte, T.F.2
  • 72
    • 33750494146 scopus 로고    scopus 로고
    • Those annoying ads that won't go away
    • Stone, Brad. 2002. Those annoying ads that won't go away. Newseek 140(16) J38.
    • (2002) Newseek , vol.140 , Issue.16
    • Stone, B.1
  • 73
    • 29144526603 scopus 로고    scopus 로고
    • Globalization of authorship in the marketing discipline: Does it help or hinder the field?
    • Stremersch, Stefan, Peter C. Verhoef. 2005. Globalization of authorship in the marketing discipline: Does it help or hinder the field? Marketing Sci. 24(4) 585-594.
    • (2005) Marketing Sci. , vol.24 , Issue.4 , pp. 585-594
    • Stremersch, S.1    Verhoef, P.C.2
  • 74
    • 33750520565 scopus 로고
    • New meaning for First Amendment
    • Tushnet, Mark. 1995. New meaning for First Amendment. ABA J. 81(Nov.) 56-58.
    • (1995) ABA J. , vol.81 , Issue.NOV , pp. 56-58
    • Tushnet, M.1
  • 75
    • 33750530408 scopus 로고    scopus 로고
    • Car ads annoy over-50-market, survey says
    • Tylee, John. 2003. Car ads annoy over-50-market, survey says. Campaign Teddington (Jan. 24) 4.
    • (2003) Campaign Teddington , Issue.JAN. 24 , pp. 4
    • Tylee, J.1
  • 76
    • 33750500741 scopus 로고    scopus 로고
    • Fields campaign says police favor Bloomberg's posters
    • Watson, Jamal E. 2005. Fields campaign says police favor Bloomberg's posters. New York Amsterdam News 96(34) 6.
    • (2005) New York Amsterdam News , vol.96 , Issue.34 , pp. 6
    • Watson, J.E.1
  • 77
    • 33750495853 scopus 로고    scopus 로고
    • Second permit sweep less chilling for biz owners in French Quarter
    • Webster, Richard A. 2004. Second permit sweep less chilling for biz owners in French Quarter. New Orleans City Bus. (Aug. 2) 1.
    • (2004) New Orleans City Bus , Issue.AUG. 2 , pp. 1
    • Webster, R.A.1
  • 78
    • 0040642308 scopus 로고    scopus 로고
    • Cochran's libel suit against columnist rejected: Federal judge rules that a New York writer's criticism of the former Simpson lawyer is opinion protected by the First Amendment
    • Home ed.
    • Weinstein, Henry. 1998. Cochran's libel suit against columnist rejected: Federal judge rules that a New York writer's criticism of the former Simpson lawyer is opinion protected by the First Amendment. Los Angeles Times. Home ed. (Aug. 4) 3.
    • (1998) Los Angeles Times. , Issue.AUG. 4 , pp. 3
    • Weinstein, H.1
  • 79
    • 0000241397 scopus 로고    scopus 로고
    • Efficient marketing communication: Helping the customer learn
    • Wernerfelt, Birger. 1996. Efficient marketing communication: Helping the customer learn. J. Marketing Res. 33(2) 239-246.
    • (1996) J. Marketing Res. , vol.33 , Issue.2 , pp. 239-246
    • Wernerfelt, B.1
  • 80
    • 33750494147 scopus 로고    scopus 로고
    • The speech trap
    • Zielinski, Dave. 2005. The speech trap. Presentations 19(8) 20-24.
    • (2005) Presentations , vol.19 , Issue.8 , pp. 20-24
    • Zielinski, D.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.