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Marketing Science

Volumn 17, Issue 3, 1998, Pages 273-282

Does "Bait and Switch" really benefit consumers?

(3) Wilkie, William L a Mela, Carl F a Gundlach, Gregory T a

a UNIVERSITY OF NOTRE DAME (United States)

Author keywords

Bait and switch; Pricing; Promotion; Public policy

Indexed keywords

EID: 0032218134 PISSN: 07322399 EISSN: None Source Type: Journal
DOI: 10.1287/mksc.17.3.273 Document Type: Article

Times cited : (31)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.