Branded variants: A retail perspective

Journal of Marketing Research

Volumn 33, Issue 1, 1996, Pages 9-19

  Bergen, Mark ^a   Dutta, Shantanu ^a   Shugan, Steven M ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030504174     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152009     Document Type: Review

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