Measuring and prioritising value of mobile phone usage

International Journal of Mobile Communications

Volumn 8, Issue 1, 2010, Pages 41-52

  Liu, Chung Chu ^a  

^a NATIONAL TAIPEI UNIVERSITY   (Taiwan)

Author keywords

AHP; analytic hierarchy process; communication; customer value; m commerce; mobile communication; mobile phone usage; mobile phone users; mobile service; usage; value

Indexed keywords

EID: 77958472674     PISSN: 1470949X     EISSN: 17415217     Source Type: Journal    
DOI: 10.1504/IJMC.2010.030519     Document Type: Article

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