Marketing to and serving customers through the internet: An overview and research agenda

Journal of the Academy of Marketing Science

Volumn 30, Issue 4, 2002, Pages 286-295

  Parasuraman, A ^a   Zinkhan, George M ^b  

^a UNIVERSITY OF MIAMI   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036400384     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/009207002236906     Document Type: Review

References (22)

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