Mining customer value: From association rules to direct marketing

Data Mining and Knowledge Discovery

Volumn 11, Issue 1, 2005, Pages 57-79

  Wang, Ke ^a   Zhou, Senqiang ^a   Yang, Qiang ^b   Yeung, Jack Man Shun ^a  

^a SIMON FRASER UNIVERSITY   (Canada)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

Association rule; Classification; Direct marketing; Regression

Indexed keywords

CLASSIFICATION (OF INFORMATION); COSTS; CUSTOMER SATISFACTION; HEURISTIC PROGRAMMING; INDUSTRIAL MANAGEMENT; MARKETING; REGRESSION ANALYSIS;

ASSOCIATION RULE; DIRECT MARKETING; PROFITS;

DATA MINING;

EID: 23944511670     PISSN: 13845810     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10618-005-1355-x     Document Type: Article

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