Multichannel shopping through nontraditional retail formats: Variety-seeking behavior with hedonic and utilitarian motivations

Journal of Marketing Channels

Volumn 16, Issue 2, 2009, Pages 149-168

  Kwon, Kyoung Nan ^a   Jain, Dipti ^b  

^a Ajou University   (South Korea)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Hedonic motivations; Multichannel shopping; Retail formats; Utilitarian motivations; Variety seeking behavior

Indexed keywords

EID: 70449589459     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1080/10466690802477418     Document Type: Article

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