Determinants of B2B salespersons' performance and effectiveness: A review and synthesis of literature

Journal of Business and Industrial Marketing

Volumn 25, Issue 7, 2010, Pages 535-546

  Singh, Ramendra ^a   Koshy, Abraham ^a  

^a INDIAN INSTITUTE OF MANAGEMENT   (India)

Author keywords

Customer orientation; Sales force; Sales performance

Indexed keywords

EID: 77956166699     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621011077763     Document Type: Article

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