How first impressions of a customer impact effectiveness in an initial sales encounter

Journal of the Academy of Marketing Science

Volumn 28, Issue 4, 2000, Pages 512-526

  Evans, Kenneth R ^a   Kleine III, Robert E ^b   Landry, Timothy D ^a   Crosby, Lawrence A ^c  

^a UNIVERSITY OF MISSOURI   (United States)

^b Kleine and Associates

^c Symmetrics   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23044521445     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070300284004     Document Type: Article

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