The iPod phenomenon: Identifying a market leader's secrets through qualitative marketing research

Journal of Product and Brand Management

Volumn 15, Issue 4, 2006, Pages 239-249

  Reppel, Alexander E ^a   Szmigin, Isabelle ^a   Gruber, Thorsten ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Product development; Qualitative market research

Indexed keywords

EID: 33746766216     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610679601     Document Type: Article

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