Consumer profiles of apparel product involvement and values

Journal of Fashion Marketing and Management

Volumn 9, Issue 2, 2005, Pages 207-220

  Kim, Hye Shin ^a  

^a UNIVERSITY OF DELAWARE   (United States)

Author keywords

Consumer behavior; Consumer research; Fashion industry; Product identification; Product management

Indexed keywords

APPAREL FABRIC; CONSUMER RESEARCH; FASHION;

EID: 20344392867     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020510599358     Document Type: Article

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