Countering negative country-of-origin effects: The role of evaluation mode

European Journal of Marketing

Volumn 44, Issue 7, 2010, Pages 1055-1076

  Chu, Po Young ^a   Chang, Chia Chi ^a   Chen, Chia Yi ^a   Wang, Tzu Yun ^a  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Brand image; Competitive advantage; Country of origin

Indexed keywords

EID: 77954631432     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011047526     Document Type: Article

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