Predicting purchase intentions for uni-national and bi-national products

International Journal of Retail & Distribution Management

Volumn 28, Issue 6, 2000, Pages 280-291

  Kim, Soyoung ^a   Thorndike Pysarchik, Dawn ^b  

^a UTAH STATE UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Brands; Consumer behaviour; International marketing; Product management; Retailing

Indexed keywords

EID: 84986144762     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550010328544     Document Type: Article

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