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Volumn 14, Issue 7, 1997, Pages 689-702

The effect of country-of-origin related stereotypes and personal beliefs on product evaluation

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EID: 0031287549     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199710)14:7<689::AID-MAR4>3.0.CO;2-C     Document Type: Article
Times cited : (41)

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