The Impact of Country of Origin on Pretrial and Posttrial Product Evaluations: The Moderating Effect of Consumer Expertise

Psychology and Marketing

Volumn 20, Issue 10, 2003, Pages 935-954

  Chiou, Jyh Shen ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442445082     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10103     Document Type: Article

References (24)

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