Why country of origin effects vary in consumers' quality evaluation: A theoretical explanation and implications for country of origin management

Journal of Global Marketing

Volumn 19, Issue 1, 2005, Pages 5-25

  Jo, Myung Soo ^a  

^a MCGILL UNIVERSITY   (Canada)

Author keywords

Accessibility diagnosticity; Country of origin; Information integration; Quality signaling cues

Indexed keywords

EID: 33644998498     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v19n01_02     Document Type: Review

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