Branding MBA programs: The use of target market desired outcomes for effective brand positioning

Journal of Marketing for Higher Education

Volumn 20, Issue 1, 2010, Pages 85-117

  Heslop, Louise A ^a   Nadeau, John ^b  

^a CARLETON UNIVERSITY   (Canada)

^b NIPISSING UNIVERSITY   (Canada)

Author keywords

Branding; Mba program; Positioning

Indexed keywords

EID: 77954567754     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1080/08841241003788110     Document Type: Article

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