How well are business schools managing their brands? A research note

Journal of General Management

Volumn 31, Issue 3, 2006, Pages 1-10

  Pitt, Leyland F ^a   Berthon, Pierre ^b   Spyropoulou, Stavroula ^c   Page, Michael J ^d  

^a SIMON FRASER UNIVERSITY   (Canada)

^b BENTLEY COLLEGE   (United States)

^c UNIVERSITY OF LEEDS   (United Kingdom)

^d ERASMUS UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749343003     PISSN: 03063070     EISSN: None     Source Type: Journal    
DOI: 10.1177/030630700603100301     Document Type: Article

References (13)

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