De-Mystifying the U.S. news rankings: How to understand what matters, what doesn't and what you can actually do about it

Journal of Marketing for Higher Education

Volumn 17, Issue 2, 2008, Pages 169-188

  Brennan, Joe ^a,d   Brodnick, Robert ^b   Pinckley, Diana ^c  

^a OHIO UNIVERSITY   (United States)

^b UNIVERSITY OF THE PACIFIC   (United States)

^c Zehno Cross Media Communications   (United States)

^d UNIVERSITY AT BUFFALO   (United States)

Author keywords

Admissions marketing; College rankings; Institutional research; Student recruitment; University marketing; University public relations; University Rankings; University reputation

Indexed keywords

EID: 67449142639     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1080/08841240801912385     Document Type: Article

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