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Volumn 8, Issue 4, 1998, Pages 1-16

Do you see what i see? the marketing lens model in an academic setting

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EID: 33746714334     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v08n04_01     Document Type: Article
Times cited : (13)

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