-
1
-
-
0039146439
-
How broad should the marketing concept be?
-
January
-
Arndt, J., 1978. How broad should the marketing concept be?. Journal of Marketing,: 101–103. January
-
(1978)
Journal of Marketing
, pp. 101-103
-
-
Arndt, J.1
-
2
-
-
33747602485
-
Developing advertising and promotion strategies for higher education
-
Berger, K. A., and Wallingford, H. R., 1996. Developing advertising and promotion strategies for higher education. Journal of Marketing for Higher Education, 7 (4): 61–72.
-
(1996)
Journal of Marketing for Higher Education
, vol.7
, Issue.4
, pp. 61-72
-
-
Berger, K.A.1
Wallingford, H.R.2
-
3
-
-
0019534147
-
Problems and challenges in social marketing
-
Spring, and
-
Bloom, P. N., and Novelli, W. D., 1981. Problems and challenges in social marketing. Journal of Marketing,: 79–88. Spring
-
(1981)
Journal of Marketing
, pp. 79-88
-
-
Bloom, P.N.1
Novelli, W.D.2
-
4
-
-
85023441556
-
The growing hucksterism of college admissions
-
May 20
-
Chait, R., 1992. The growing hucksterism of college admissions. The Chronicle of Higher Education, May 20: B1–B2.
-
(1992)
The Chronicle of Higher Education
, pp. B1-B2
-
-
Chait, R.1
-
5
-
-
23944510979
-
Repositioning colleges using changing student quality perceptions: An exploratory analysts
-
Comm, C. L., and LaBay, D. G., 1996. Repositioning colleges using changing student quality perceptions: An exploratory analysts. Journal of Marketing for Higher Education, 7 (4): 21–34.
-
(1996)
Journal of Marketing for Higher Education
, vol.7
, Issue.4
, pp. 21-34
-
-
Comm, C.L.1
LaBay, D.G.2
-
6
-
-
84933820891
-
The marketing of colleges
-
October
-
Fiske, E. B., 1979. The marketing of colleges. The Atlantic Monthly,: 93–98. October
-
(1979)
The Atlantic Monthly
, pp. 93-98
-
-
Fiske, E.B.1
-
7
-
-
0001474322
-
Critical discourse analysis and the marketization of public discourse: The universities
-
Fairclough, N., 1993. Critical discourse analysis and the marketization of public discourse: The universities. Discourse & Society, 4 (2): 133–168.
-
(1993)
Discourse & Society
, vol.4
, Issue.2
, pp. 133-168
-
-
Fairclough, N.1
-
10
-
-
0002243069
-
People as products: Analysis of a complex marketing exchange
-
January
-
Hirschman, E. C., 1987. People as products: Analysis of a complex marketing exchange. Journal of Marketing,: 98–108. January
-
(1987)
Journal of Marketing
, pp. 98-108
-
-
Hirschman, E.C.1
-
11
-
-
85044192464
-
Universities search for new ways to measure success
-
Holden, A., 1995. Universities search for new ways to measure success. University of Toronto Magazine, 13 (2): 12–14.
-
(1995)
University of Toronto Magazine
, vol.13
, Issue.2
, pp. 12-14
-
-
Holden, A.1
-
12
-
-
84925901515
-
The nature and scope of marketing
-
July
-
Hunt, S., 1976. The nature and scope of marketing. Journal of Marketing,: 17–28. July
-
(1976)
Journal of Marketing
, pp. 17-28
-
-
Hunt, S.1
-
13
-
-
72149128848
-
Sustainable consumption and the quality of life
-
Kilbourne, W., McDonagh, P., and Prodiero, A., 1997. Sustainable consumption and the quality of life. Journal of Macromarketing, 17 (1): 4–24.
-
(1997)
Journal of Macromarketing
, vol.17
, Issue.1
, pp. 4-24
-
-
Kilbourne, W.1
McDonagh, P.2
Prodiero, A.3
-
14
-
-
84938560138
-
Defining the limits of marketing
-
July
-
Kotler, P., 1971. Defining the limits of marketing. Journal of Marketing,: 48–56. July
-
(1971)
Journal of Marketing
, pp. 48-56
-
-
Kotler, P.1
-
15
-
-
0001867690
-
A generic concept of marketing
-
April
-
Kotier, P., 1972. A generic concept of marketing. Journal of Marketing,: 46–54. April
-
(1972)
Journal of Marketing
, pp. 46-54
-
-
Kotier, P.1
-
17
-
-
0004131533
-
-
3rd ed., Englewood Cliffs: Prentice-Hall, and
-
Kotier, P., and Andreassen, A. R., 1987. Strategic marketing for nonprofit organizations, 3rd ed., Englewood Cliffs: Prentice-Hall.
-
(1987)
Strategic marketing for nonprofit organizations
-
-
Kotier, P.1
Andreassen, A.R.2
-
18
-
-
85023473211
-
University marketing: A professional service organization perspective
-
Licata, J., and Frankwick, G. L., 1996. University marketing: A professional service organization perspective. Journal of Marketing for Higher Education, 7 (2): 1–16.
-
(1996)
Journal of Marketing for Higher Education
, vol.7
, Issue.2
, pp. 1-16
-
-
Licata, J.1
Frankwick, G.L.2
-
19
-
-
0002073411
-
Broadening the concept of marketing—Too far
-
July
-
Luck, D. J., 1969. Broadening the concept of marketing—Too far. Journal of Marketing,: 53–55. July
-
(1969)
Journal of Marketing
, pp. 53-55
-
-
Luck, D.J.1
-
20
-
-
0004064466
-
-
6th ed., Chicago: Irwin, and
-
McCarthy, E. J., Shapiro, S. J., and Perrault, W. D., 1992. Basic marketing: A managerial approach, 6th ed., Chicago: Irwin.
-
(1992)
Basic marketing: A managerial approach
-
-
McCarthy, E.J.1
Shapiro, S.J.2
Perrault, W.D.3
-
21
-
-
0010198497
-
Administering the adult and continuing education programme in a free market economy: The use of strategic marketing planning
-
Michael, S. O., Hamilton, A., and Dorsey, M. R., 1995. Administering the adult and continuing education programme in a free market economy: The use of strategic marketing planning. international Journal of Educational Management, 9 (6): 22–31.
-
(1995)
international Journal of Educational Management
, vol.9
, Issue.6
, pp. 22-31
-
-
Michael, S.O.1
Hamilton, A.2
Dorsey, M.R.3
-
22
-
-
33747618669
-
Marketing your business education program
-
Miller, S., 1982. Marketing your business education program. Journal of Business Education, 58 (3): 97–101.
-
(1982)
Journal of Business Education
, vol.58
, Issue.3
, pp. 97-101
-
-
Miller, S.1
-
23
-
-
79959227186
-
Intellectualization in macromarketing: A world disenchanted
-
Fall
-
Monieson, D. D., 1988. Intellectualization in macromarketing: A world disenchanted. Journal of Macromarketing,: 4–10. Fall
-
(1988)
Journal of Macromarketing
, pp. 4-10
-
-
Monieson, D.D.1
-
24
-
-
10944224046
-
Marketing higher education: The MBA experience
-
Nicholls, J., Harris, J., Morgan, E., Clarke, K., and Sims, D., 1995. Marketing higher education: The MBA experience. International Journal of Educational Management, 9 (2): 31–38.
-
(1995)
International Journal of Educational Management
, vol.9
, Issue.2
, pp. 31-38
-
-
Nicholls, J.1
Harris, J.2
Morgan, E.3
Clarke, K.4
Sims, D.5
-
26
-
-
84963289671
-
Markets or democracy for education
-
Ranson, S., 1993. Markets or democracy for education. British Journal of Educational Studies, 41 (4): 333–352.
-
(1993)
British Journal of Educational Studies
, vol.41
, Issue.4
, pp. 333-352
-
-
Ranson, S.1
-
27
-
-
0003406813
-
-
Cambridge: Cambridge University Press
-
Sagoff, M., 1988. The economy of earth., Cambridge: Cambridge University Press.
-
(1988)
The economy of earth.
-
-
Sagoff, M.1
-
28
-
-
49349113397
-
Market segments for higher education: Using geodemographics
-
Tonks, D., and Farr, M., 1995. Market segments for higher education: Using geodemographics. Marketing Intelligence and Planning, 13 (4): 24–33.
-
(1995)
Marketing Intelligence and Planning
, vol.13
, Issue.4
, pp. 24-33
-
-
Tonks, D.1
Farr, M.2
-
29
-
-
84953490874
-
Markets for democracy for education: A reply to Stewart Ranson
-
Tooley, J., 1995. Markets for democracy for education: A reply to Stewart Ranson. British Journal of Educational Studies, 43 (1): 21–34.
-
(1995)
British Journal of Educational Studies
, vol.43
, Issue.1
, pp. 21-34
-
-
Tooley, J.1
-
30
-
-
85044248305
-
Reforming the universities: The coming upheaval in higher education in Nova Scotia and elsewhere
-
Ottawa: Carleton University, In
-
West, E. G., 1995. “ Reforming the universities: The coming upheaval in higher education in Nova Scotia and elsewhere ”. In Atlantic Institute for Market Studies., 1–46. Ottawa: Carleton University.
-
(1995)
Atlantic Institute for Market Studies.
, pp. 1-46
-
-
West, E.G.1
-
31
-
-
0002578897
-
How consumer evaluation processes differ between goods in services
-
Donnelly J.H., George W.R., (eds), Chicago: American Marketing Association, In, Edited by
-
Zeithaml, V. A., 1981. “ How consumer evaluation processes differ between goods in services ”. In Marketing of services, Edited by: Donnelly, J. H., and George, W. R., 191–199. Chicago: American Marketing Association.
-
(1981)
Marketing of services
, pp. 191-199
-
-
Zeithaml, V.A.1
|