Building a university brand from within: A comparison of coaches' perspectives of internal branding

Journal of Marketing for Higher Education

Volumn 16, Issue 1, 2006, Pages 97-114

  Judson, Kimberly M ^a   Gorchels, Linda ^b   Aurand, Timothy W ^a  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

Coaches' perspectives; Communication; Intercollegiate athletics; Internal branding; Media; University brand

Indexed keywords

EID: 33750148081     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v16n01_05     Document Type: Article

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