Factors that predict academic reputation don’t always predict desire to attend

Journal of Marketing for Higher Education

Volumn 11, Issue 4, 2001, Pages 1-18

  Conard, Michael J ^a   Conard, Maureen A ^b  

^a Teikyo Post University   (United States)

^b SACRED HEART UNIVERSITY   (United States)

Author keywords

Academic reputation; College selection process; Educational quality; Educational selectivity; Higher education

Indexed keywords

EID: 33745604049     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v11n04_01     Document Type: Article

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