Internationalization or international marketing? Two frameworks for understanding international students' choice of canadian universities

Journal of Marketing for Higher Education

Volumn 18, Issue 1, 2008, Pages 1-33

  Chen, Liang Hsuan ^a  

^a UNIVERSITY OF TORONTO   (Canada)

Author keywords

International education; International student choice; Internationalization; Marketing of education

Indexed keywords

EID: 67449152766     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1080/08841240802100113     Document Type: Article

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