Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities

Marketing Letters

Volumn 21, Issue 3, 2010, Pages 211-222

  Rindfleisch, Aric ^a,b   Antia, Kersi ^a   Bercovitz, Janet ^c   Brown, James R ^d   Cannon, Joseph ^e   Carson, Stephen J ^f   Ghosh, Mrinal ^g   Helper, Susan ^h   Robertson, Diana C ⁱ   Wathne, Kenneth H ^j  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b Korea University   (South Korea)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^d WEST VIRGINIA UNIVERSITY   (United States)

^e Veterinary Dentistry and Oral Surgery   (United States)

^f UNIVERSITY OF UTAH   (United States)

^g UNIVERSITY OF ARIZONA   (United States)

^h CASE WESTERN RESERVE UNIVERSITY   (United States)

ⁱ UNIVERSITY OF PENNSYLVANIA   (United States)

^j BI NORWEGIAN BUSINESS SCHOOL   (Norway)

more..

Author keywords

Governance; Opportunism; Transaction cost theory

Indexed keywords

EID: 77954427549     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-010-9104-3     Document Type: Article

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