Buying modular systems in technology-intensive markets

Journal of Marketing Research

Volumn 40, Issue 3, 2003, Pages 335-350

  Stremersch, Stefan ^a   Weiss, Allen M ^d   Dellaert, Benedict G C ^b   Frambach, Ruud T ^c  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b MAASTRICHT UNIVERSITY   (Netherlands)

^c VU UNIVERSITY AMSTERDAM   (Netherlands)

^d NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041350816     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.40.3.335.19239     Document Type: Review

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