Destination segmentation: A recommended two-step approach

Journal of Travel Research

Volumn 49, Issue 2, 2010, Pages 139-152

  Tkaczynski, Aaron ^a   Rundle Thiele, Sharyn ^b   Beaumont, Narelle ^c  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b GRIFFITH UNIVERSITY   (Australia)

^c UNIVERSITY OF SOUTHERN QUEENSLAND   (Australia)

Author keywords

Destination; Segmentation; Stakeholder theory; TwoStep cluster analysis

Indexed keywords

CLUSTER ANALYSIS; DECISION MAKING; SEGMENTATION; TOURISM DEVELOPMENT; TOURISM MARKET; TOURIST DESTINATION;

AUSTRALIA;

EID: 77953157373     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287509336470     Document Type: Article

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