The development of a destination through the image assessment of six geographic markets

Journal of Vacation Marketing

Volumn 11, Issue 2, 2005, Pages 107-119

  Obenour, William ^a   Lengfelder, Julie ^a   Groves, David ^a  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

destination; development; distance; image; marketing; segmentation

Indexed keywords

EID: 34548536319     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766705052569     Document Type: Article

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