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Volumn 27, Issue 4, 2003, Pages 448-469

Family Traveler Segmentation by Vacation Decision-Making Patterns

Author keywords

family decision making; market segmentation; target market selection; VFR

Indexed keywords


EID: 0041879441     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/10963480030274005     Document Type: Article
Times cited : (58)

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