Segmentation by visitor motivation in three Kenyan national reserves

Tourism Management

Volumn 28, Issue 6, 2007, Pages 1464-1471

  Beh, Adam ^a   Bruyere, Brett L ^a  

^a Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

Africa; Kenya; Motivations; Segmentation; Tourism; Wildlife

Indexed keywords

CLUSTER ANALYSIS; NATIONAL PARK; STRATEGIC APPROACH; TOURISM DEVELOPMENT; TOURISM MANAGEMENT;

AFRICA; EAST AFRICA; KENYA; SUB-SAHARAN AFRICA;

EID: 34548245054     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2007.01.010     Document Type: Article

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