Segmenting casino gamblers by motivation: A cluster analysis of Korean gamblers

Tourism Management

Volumn 27, Issue 5, 2006, Pages 856-866

  Lee, Choong Ki ^a   Lee, Yong Ki ^b   Bernhard, Bo Jason ^c   Yoon, Yoo Shik ^d  

^a Kyung Hee University   (South Korea)

^b Sejong University   (South Korea)

^c UNIVERSITY OF NEVADA   (United States)

^d PaiChai University   (South Korea)

Author keywords

Casino; Cluster analysis; Factor analysis; Gambling motivation; Korea

Indexed keywords

CLUSTER ANALYSIS; FACTOR ANALYSIS; GAMBLING; SOCIOECONOMIC CONDITIONS;

ASIA; EURASIA; FAR EAST; KOREA;

EID: 33745871950     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2005.05.009     Document Type: Article

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