Tracking data-driven market segments

Tourism Analysis

Volumn 8, Issue 2-4, 2003, Pages 227-232

  Dolnicar, Sara ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

Change monitoring; Market segmentation; Market structure analysis

Indexed keywords

EID: 77953166359     PISSN: 10835423     EISSN: 19433999     Source Type: Journal    
DOI: 10.3727/108354203774076788     Document Type: Article

References (16)

1. Baumann, R. (2000). Marktsegmentierung in den Sozial- und Wirtschaftswissenschaften: eine Metaanalyse der Zielsetzungen und Zugänge. Diploma thesis at Vienna University of Economics and Management Science, Vienna.
2. Dolnicar, S. (1997). Erstellung einer psychographischen Taxonomie von Osterreich-Urlaubern unter Anwendung neuronaler Netzwerkverfahren. Vienna: Service Fachverlag.
3. Dolnicar, S. (2002). Review of data-driven market segmentation in tourism. Journal of Travel & Tourism Marketing, 12, 1-22.
4. Dolnicar, S., Grabler, K., & Mazanec, J. A. (1999). A tale of three cities: Perceptual charting for analyzing destination images. In A. G. Woodside et al. (Eds.), Consumer psychology of tourism, hospitality, and leisure (pp. 39- 62). New York: CAB International.
5. Ketchen, D. J., Jr., & Shook, C. L. (1996). The application of cluster analysis in strategic management research: An analysis and critique. Strategic Management Journal, 17, 441-458.
6. Kohonen, T. (1984). Self organisation and associative memory. New York: Springer-Verlag.
7. Martinetz, T. M., & Schulten, K. J. (1994). Typology representing networks. Neural Networks, 7(3), 507-522.
8. Mazanec, J. (1994). Image measurement with self-organizing maps: A tentative application to Austrian tour operators. Revue de Tourisme, 49, 9-18.
9. Mazanec, J. (1999). Simultaneous positioning and segmentation analysis with topologically ordered feature maps: A tour operator example. Journal of Retailing and Consumer Services, 6, 219-235. [Special Issue on Marketing Applications of Neural Networks]
10. Mazanec, J. (2000). Market segmentation. In J. Jafari (Ed.), Encyclopedia of tourism. London: Routledge.
11. Mazanec, J., & Strasser, H. (2000). A nonparametric approach to perceptions-based market segmentation: Foundations. Springer: Berlin.
12. Middleton, V. T. C. (1988). Marketing in travel & tourism. Oxford: Heinemann.
13. Myers, J. H. (1996). Segmentation and positioning for strategic marketing decisions. Chicago: American Marketing Association.
14. Punj, G., & Stewart, D. W. (1983). Cluster analysis in marketing research: Review and suggestions for application. Journal of Marketing Research, 20, 134-148.
15. Smith, S. L. J. (1995). Tourism analysis. Harlow: Longman.
16. Wedel, M., & Kamakura, W. (1998) Market segmentation- conceptual and methodological foundations. Boston: Kluwer Academic Publishers.