Balancing exploration and exploitation capabilities in high technology firms: A multi-source multi-context examination

Industrial Marketing Management

Volumn 39, Issue 4, 2010, Pages 672-680

  Tu, Chiayu ^a  

^a MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

Exploration and exploitation capabilities; Marketing program creativity; New product creativity; New product performance; New product quality

Indexed keywords

EID: 77952952925     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.07.001     Document Type: Article

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