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Volumn 28, Issue 10, 2008, Pages 667-678

Is synergy always good? Clarifying the effect of innovation capital and customer capital on firm performance in two contexts

Author keywords

Customer capital; Firm performance; Innovation capital; Resource based view (RBV)

Indexed keywords

CLARIFICATION; CUSTOMER SATISFACTION; FLOW INTERACTIONS; INNOVATION; SALES;

EID: 49549116649     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2008.01.004     Document Type: Article
Times cited : (34)

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