New product development in Asia: An introduction to the special issue

Industrial Marketing Management

Volumn 35, Issue 3, 2006, Pages 252-261

  Ozer, Muammer ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Asia; Innovation; New product development; NPD

Indexed keywords

EID: 33644821073     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.12.005     Document Type: Article

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