Managing diffusion barriers when launching new products

Journal of Product Innovation Management

Volumn 27, Issue 4, 2010, Pages 537-553

  Talke, Katrin ^a   Hultink, Erik Jan ^b  

^a UNIVERSITY OF HAMBURG   (Germany)

^b DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

ACADEMIC RESEARCH; ADOPTION BARRIERS; CAREFUL MANAGEMENT; EMPIRICAL RESEARCH; INDUSTRIAL MARKETS; INNOVATION DIFFUSION; MANAGEMENT PRACTICES; MARKET LAUNCH; MARKET SUCCESS; MULTIPLE STAKEHOLDERS; NEW CONCEPT; NEW PRODUCT; PRODUCT COMPLEXITY; STAKEHOLDER GROUPS; STAKEHOLDER THEORY;

COMMERCE; COMPETITION; COMPUTER CRIME; CUSTOMER SATISFACTION; DIFFUSION BARRIERS; LAUNCHING; RESEARCH; SALES; TURBULENCE;

GROUP TECHNOLOGY;

EID: 77951830253     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2010.00734.x     Document Type: Article

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