A contingency analysis of the impact of salesperson’s effort on satisfaction and performance in selling new products

European Journal of Marketing

Volumn 32, Issue 9-10, 1998, Pages 904-921

  Atuahene‐Gima, Kwaku ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Internal marketing; Marketing communications; Organizational performance; Product launch; Sales management; Salesforce

Indexed keywords

EID: 0342775427     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810232345     Document Type: Article

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