New product launch “mix” in growth and mature product markets

Benchmarking: An International Journal

Volumn 7, Issue 5, 2000, Pages 389-405

  Hart, Susan ^a   Tzokas, Nikolaos ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

Benchmarking; Competitiveness; Consumers; Marketing; Service

Indexed keywords

EID: 84986156441     PISSN: 14635771     EISSN: None     Source Type: Journal    
DOI: 10.1108/14635770010359874     Document Type: Article

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