Validity and the design of market segments

Journal of Marketing Management

Volumn 25, Issue 3-4, 2009, Pages 341-356

  Tonks, David Graham ^a  

^a LANCASTER UNIVERSITY   (United Kingdom)

Author keywords

Choice; Market segmentation; Segment design; Segmentation variables; Validity

Indexed keywords

EID: 77951718363     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X429782     Document Type: Article

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