Market segmentation and the structure of competition: Applicability of the strategic group concept for an improved market segmentation on industrial markets

Journal of Business Research

Volumn 51, Issue 1, 2001, Pages 25-36

  Söllner, Albrecht ^a   Rese, Mario ^b  

^a UNIVERSITY OF MÜNSTER   (Germany)

^b UNIVERSITY OF PADERBORN   (Germany)

Author keywords

Competition; Industrial markets; Segmentation

Indexed keywords

EID: 18044399994     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00043-0     Document Type: Article

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