Science, serendipity and the contemporary marketing condition

European Journal of Marketing

Volumn 39, Issue 11-12, 2005, Pages 1229-1234

  Brown, Stephen ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Marketing; Marketing theory

Indexed keywords

EID: 26844454891     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510623235     Document Type: Review

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