Consumer lifestyles: A social stratification perspective

Marketing Theory

Volumn 2, Issue 3, 2002, Pages 295-307

  Lawson, Rob ^a   Todd, Sarah ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

consumer lifestyles; psychographics; segmentation; social stratification

Indexed keywords

EID: 84992856521     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593102002003278     Document Type: Article

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