Ways of knowing and their applicability

Marketing Theory

Volumn 2, Issue 2, 2002, Pages 147-164

  O'Shaughnessy, John ^a,b   O'Shaughnessy, Nicholas ^c  

^a Howard Hughes Medical Institute   (United States)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^c KEELE UNIVERSITY   (United Kingdom)

Author keywords

hierarchy of effects; methodology; multiattribute model; segmentation; similarity

Indexed keywords

EID: 84992912265     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/147059310222001     Document Type: Article

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